k10k

Swipe File

1,929 direct-response hooks across 21 categories, organized by awareness level.

100 random hooks

StoryI quit my [JOB TITLE] job at [BIG COMPANY] with no plan and a pregnant wife. Here's what I learned.
Pattern InterruptI shouldn't be telling strangers this.
AuthorityI helped certify [NUMBER] of these. Here's what the certification doesn't catch.
Problem-AwareIf [PROBLEM] is keeping you up at night, you're not alone — and you're closer to the fix than you think.
AuthorityI quit my job at [BIG COMPANY] when I figured this out.
ProofThe cost of replacing a [ROLE] is 1.7x salary. Retention isn't HR — it's P&L.
Solution-AwareThe shortcut to [OUTCOME] that everyone's been gatekeeping.
UrgencyThe free version goes behind a paywall on [DATE].
ContrarianThe reason [POPULAR PRODUCT] doesn't work for most people.
Most-AwareThe [PROGRAM] price is going up [PERCENT] on [DATE]. Today's the lowest it'll ever be.
Pattern InterruptOpen this if you've been ignoring [PROBLEM] for too long.
AuthorityAs the person who built [PRODUCT], here's what I'd buy instead.
StoryThe CEO looked at my pitch and said, "I've seen this before, but worse." That was the kindest thing he could've said.
QuestionWhat's stopping you from [DESIRED OUTCOME] right now?
Most-AwareYour [PRODUCT CATEGORY] is overdue for an upgrade. Start here.
Most-AwareThe exact protocol [NUMBER] of our customers used to [OUTCOME] in [TIMEFRAME]. Available as a guide and a kit.
QuestionWhat if the thing you're avoiding is the thing that frees you?
Listicle[NUMBER] things I'd undo from my early career.
POV/RelatablePOV: you opened the laundry basket and the laundry just stared back.
AuthorityI've won [NUMBER] cases like yours. The pattern never changes.
CuriosityThere's a number you should know before you buy another [PRODUCT CATEGORY].
CuriosityThere's a phrase that [INDUSTRY] uses that means the opposite of what you think.
POV/RelatableAnyone else [WEIRD BEHAVIOR] before [EVENT]? Just me being unhinged?
AspirationalImagine your bank app being the calmest part of your day.
Solution-AwareWe're not the cheapest. We're not the loudest. We're the one that finishes the job.
QuestionWhy are you still asking permission?
Pattern InterruptThe next 11 seconds matter.
Listicle[NUMBER] under-the-radar travel hacks I learned from flight attendants.
UGCBestie, sit down. I have to tell you about [PRODUCT].
Pattern InterruptRead this in [INSIDER VOICE] for full effect.
Social Proof[BIG NUMBER]+ [SUCCESS STORIES/TRANSFORMATIONS] and counting.
Listicle[NUMBER] questions every [PROFESSION] should ask their clients on day one.
POV/RelatableAnyone else rehearse phone calls before making them, or are we not talking about that?
CuriosityThere's a window between [AGE/STAGE] and [AGE/STAGE] where this works best.
StoryThere's a voicemail from my [PERSON] I keep on my phone. It plays before every [HARD THING].
AuthorityAfter 12,000 hours doing this, I changed my mind about [POPULAR BELIEF].
FearIf you skip [SIMPLE STEP], expect [BAD OUTCOME] within [TIMEFRAME].
AuthorityAfter [NUMBER] patients, I stopped recommending [COMMON THING].
UnawareThe first [NUMBER] minutes after waking up are doing more than most [AUDIENCE] realize.
ProofThe number that should scare every [TARGET AUDIENCE]: [SHOCKING STAT].
AspirationalBecome the kind of [AUDIENCE] who gets recommended in rooms you've never been in.
QuestionWhat's the unsexy thing that would change everything?
UGCGet in, loser. We're going to [LOCATION/SITUATION] with [PRODUCT].
POV/RelatablePOV: you bought the [PRODUCT] and now it's the personality.
QuestionWhen was the last time you were proud of yourself out loud?
POV/RelatablePOV: it's Sunday at 7pm and the dread has officially landed.
AspirationalBecome the calmest person in your family group chat.
AuthorityI'm a [PROFESSION] and this is the [PRODUCT/METHOD] I use myself.
Social ProofIt's the [PRODUCT] [CELEBRITY-TYPE] keeps reordering.
Listicle[NUMBER] [INDUSTRY] secrets I learned the hard way.
UnawareHere's a problem you don't know you have yet.
ComparisonThe advice your dad gave you vs the advice that actually pays.
Most-AwareThe bundle our [AUDIENCE] reorder most is now sold as one SKU.
Classic DRWhat the top [PERCENT] of [AUDIENCE] do differently — and how to copy it.
CuriosityThere's a quiet rule among [PROFESSIONAL GROUP] that they don't say out loud.
Comparison[ACTIVITY_A] vs [ACTIVITY_B] — the mindset shift no one warns you about.
UrgencyLimited to the first 25 who reply with "[CODEWORD]."
Solution-AwareYou don't need more [PRODUCT]. You need the right [PRODUCT] used the right way.
QuestionIf your inner monologue were a coworker, would you fire them?
ProofWe tracked [METRIC] across [NUMBER] [SUBJECTS]. The pattern was unmistakable.
Most-AwareFinal restock of [PRODUCT] before [DATE/HOLIDAY].
Comparison[OPTION_A] vs [OPTION_B] — when each one actually wins.
ContrarianThe [INDUSTRY] doesn't want you to know this.
UGCDon't watch this if you're not ready to repurchase three times.
StoryI used to flinch every time my phone rang. Then I learned [SHIFT].
Pattern InterruptThe algorithm sent you here for a reason.
AuthorityI built and sold [COMPANY/PROJECT]. The single biggest lesson was [INSIGHT].
Pattern InterruptPull over if you're driving. Then come back.
ProofBy [YEAR], [PREDICTION]. Here's how to get ahead of it.
Listicle[NUMBER] questions your [PROFESSIONAL] should be answering and isn't.
AspirationalBuild a marriage that doesn't require a retreat to recover from itself.
Proof83% of [BUSINESS TYPE] don't make it past year 5. The survivors share these 4 habits.
CuriosityThe thing I noticed at 3am that I can't stop thinking about.
CuriosityI almost deleted this video. Then I realized [AUDIENCE] needed to see it.
Solution-AwareSame category. Different mechanism. That's the entire pitch.
UrgencyThe Fed meets [DATE]. If you're going to move, move before they do.
Social Proof[BIG NUMBER] families. One [PRODUCT]. Zero regrets.
UnawareSomething changed in the [INDUSTRY] last year and most consumers missed it.
ContrarianYou don't need accountability. You need consequences.
QuestionWhat's actually in [EVERYDAY PRODUCT]? You're going to want to sit down.
Problem-AwareThe real reason [PAINFUL_OUTCOME] keeps happening (it's not what you think).
Problem-AwareWhy [PROBLEM] has gotten worse in the last [TIMEFRAME] (and what to do about it).
Problem-AwareYou don't need motivation. You need [PROBLEM] to stop draining the motivation you already have.
Problem-AwareYou're not lazy. You're not broken. You just have [HIDDEN ROOT CAUSE].
UnawareSomething most [AUDIENCE] do every morning is doing the opposite of what they think it's doing.
UnawareThere's a reason [DEMOGRAPHIC] keeps ending up in the same place by [AGE].
POV/RelatableIf you grew up [SHARED EXPERIENCE], this is going to hit.
CuriosityThe [PROFESSIONAL] who told me to stop [HABIT] also told me why.
POV/RelatablePOV: your [PRODUCT] has seen [USAGE_LOCATION] [USAGE_COUNT] times. It's seen [AVOIDANCE_LOCATION] [AVOIDANCE_COUNT] times.
ContrarianDon't [POPULAR ACTION] until you read this.
QuestionWhen did you start making decisions out of fear instead of vision?
StoryThere's a moment in every [JOURNEY] where you either break or break through. Mine was [MOMENT].
UGCHonest review after [TIMEFRAME] of daily use.
AspirationalWhat [HIGH-PERFORMING GROUP] does first thing in the morning that the rest of us don't.
AuthorityTrained at [INSTITUTION], practiced for [NUMBER] years, and here's what I'd do differently.
Social ProofThe Slack channel for power users hit [NUMBER] members. They moderate themselves.
StoryI was 19 and fired from a [LOW-WAGE JOB] I needed. The manager did me a favor.
FearThe warning sign of [BIG PROBLEM] most [TARGET AUDIENCE] miss until it's too late.
Social ProofMy therapist asked where I got it. That was last month.
POV/RelatablePOV: your toddler is screaming, your coffee is cold, and it's only [TIME].